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All who attended the IEG Properties conventions in Chicago had the opportunity to listen to international speakers sharing their experiences in managing sponsorship properties such as events, non-profits, or corporate social responsibility programs. Hundreds of corporate sponsors and beneficiaries participated in this convention to refine their investment strategies in properties and to be more assertive in promoting sponsorship properties. So I share an Extract (E) of the se

Lately, with increasingly limited budgets, it becomes a major challenge to support as many events as we would like to. However, having a clear objective for the corporation helps to establish the type of properties we should be investing in. For example, if the company's objective is to project itself as ecologically friendly, then a significant part of the budget should be allocated to events and properties related to this. We must also consider other initiatives that are re