Learning Objectives:

• Understand the relevance of integrating a volunteer program and employee donations

• Create a basic action map to structure a volunteer program and employee donations

• Become familiar with tools for data integration and measurement of volunteer programs and donations.

Learning Objectives:

• Design a personal branding guideline.

• Identify digital media posts with appropriate copy and visual elements.

• Learn how to integrate the lifestyle with digital media channels.

Learning Objectives:

• Understand the differences and similarities between the marketing and communications disciplines.

• Choose appropriate disciplines to attain business goals.

• Develop objectives, strategies, and tactics according to each discipline.

Learning Objectives:

• Understand the relevance of integrating a Corporate Social Responsibility (CSR) program.

• Identified causes and create strategies to support community growth.

• Design a program outline to implement a CSR program.

Learning Objectives:

• Identify Experiential Marketing initiatives

• Understand how consumers and clients create an emotional attachment to brands through experiences.

• Design experiential marketing activities.

Learning Objectives:

• Choosing a virtual event type.

• Assessing platforms according to the event. 

• Identifying production elements to include in the budget.

• Engaging -virtual- event attendees